Digital Marketing Trends

Traditional marketing is all about reach … how many people can I reach with my message? Neilsen, broadcast television and radio have built a multi-billion dollar industry around reach. The problem with reach is that advertisers spend a lot of money for irrelevant impressions. Digital marketing’s advantage is the capability to zero in on your target. Unfortunately, many traditional marketing agencies have failed to adapt to this new paradigm. They still go for reach as evidenced by the irrelevant paid advertisements your search engine displays every time you search. At Anova Group, we specialize in bulls eye marketing utilizing advanced data and mathematical techniques that allow you to find your exact target.

Acquity Group Acquires Anova Group

Thursday, August 11th, 2011

“We’re excited by how much brand eCommerce is evolving, and how clients are likewise requiring comprehensive search analytics and SEO to maximize the value of their digital channels,” said Chris Dalton, CEO of Acquity Group LLC. “Anova will be a critical component in elevating what it means to maintain a strong brand eCommerce presence.”

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The SEO Link Building Bubble Has Officially Popped

Sunday, February 27th, 2011

Chief Marketing Officers should be noting that years of SEO investment were literally wiped away in hours. If SEO investment were an asset on these companies balance sheet, they would be disclosing huge earnings write downs. In addition to the SEO drop, these companies also receive a brand hit as they have been called out as cheaters and spammers.

Why e-Mail is losing to Twitter and Facebook?

Wednesday, February 9th, 2011

Online communication is no longer dominated by email. Everything from formal emails between clients and colleagues, to informal chatter between friends and family, and even information from news sources and discounts from online retailers was done via email. Today this is no longer the case. Yes the total number of emails sent per day dwarfs that of tweets, 294 billion to 65 million, but that figure is deceiving. Nearly 90% of all emails sent are spam

Advertising Enough to Justify Facebook Valuation?

Monday, January 24th, 2011

… but for Facebook to be valued at 20 times future earnings they need to grow net earnings to $2.5 billion. Facebook must deepen their channels of revenue and look beyond just advertising if they hope to continue their marked success.

SEO Benchmarking Moving from SEO Tactics to SEO Strategy

Sunday, October 10th, 2010

What is good performance in search engine optimization? Are we ‘better’ or ‘worse’ than our competitors in SEO?

Chief Marketing Officers and brand managers have been increasingly asking these questions. Previously, they monitored revenue attributed to SEO as the yardstick of SEO effectiveness. Not surprisingly, SEO revenue steadily increased with an overall global digital sales uptrend. However, simply seeing SEO revenue growth really doesn’t answer the question of whether your SEO performance is better than your competitors.

The Coupon Site Affiliate Toll

Thursday, June 24th, 2010

Coupon sites are, by far, the largest segment of affiliate marketing. To be blunt, our advice to our clients is these coupon sites (note: we assume somewhere a coupon site adds value, but we haven’t seen one yet) are literally just diverting traffic already destined for their site and cutting into their profit like a toll booth on a highway.

BP Oil Spill Live Feed and Agile Digital Marketing

Saturday, May 29th, 2010

The BP Oil spill live feed offers the Anova Group a chance to demonstrate a few lessons in agile digital marketing. As of the time of this writing this blog, millions of people have been searching on Google, Yahoo and Bing the following 5 words – “BP Oil Spill Live Feed”. I myself actually performed that search 4-5 times over the past few days in hopes that the Top Kill procedure would have worked.

Anova Group is distinguished as a Google Certified Partner

Wednesday, May 26th, 2010

Google has notified us that Anova Group is now a Google Certified AdWords Partner. Anova Group is pleased to join this very select group of companies recognized as a Google Certified Partner.

Agile Digital Marketing. Are you ready to act and react?

Saturday, March 27th, 2010

Many of our larger clients are simply not equiped from either an organization perspective or from a process perspective to react at the competitive speed of digital marketing. At Anova Group, we call this the Agile Digital Marketing.

Norwegian Team Curling Pants Another Social Media Mania

Monday, February 22nd, 2010

As of February 22nd, this Norwegian Curling Pants mania can be measured by over 300,000 Facebook fans. The fan page includes minute-by-minute score updates. As I write this blog, Norway is leading the French Team by a score of 7-2.