Digital Marketing Trends

Chief Marketing Officers should be noting that years of SEO investment were literally wiped away in hours. If SEO investment were an asset on these companies balance sheet, they would be disclosing huge earnings write downs. In addition to the SEO drop, these companies also receive a brand hit as they have been called out as cheaters and spammers.

What is good performance in search engine optimization? Are we ‘better’ or ‘worse’ than our competitors in SEO?

Chief Marketing Officers and brand managers have been increasingly asking these questions. Previously, they monitored revenue attributed to SEO as the yardstick of SEO effectiveness. Not surprisingly, SEO revenue steadily increased with an overall global digital sales uptrend. However, simply seeing SEO revenue growth really doesn’t answer the question of whether your SEO performance is better than your competitors.

Coupon sites are, by far, the largest segment of affiliate marketing. To be blunt, our advice to our clients is these coupon sites (note: we assume somewhere a coupon site adds value, but we haven’t seen one yet) are literally just diverting traffic already destined for their site and cutting into their profit like a toll booth on a highway.

The BP Oil spill live feed offers the Anova Group a chance to demonstrate a few lessons in agile digital marketing. As of the time of this writing this blog, millions of people have been searching on Google, Yahoo and Bing the following 5 words – “BP Oil Spill Live Feed”. I myself actually performed that search 4-5 times over the past few days in hopes that the Top Kill procedure would have worked.

As of February 22nd, this Norwegian Curling Pants mania can be measured by over 300,000 Facebook fans. The fan page includes minute-by-minute score updates. As I write this blog, Norway is leading the French Team by a score of 7-2.